Veronica Guguian

SPIN Ideas

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Marketing Strategy

Veronica is a strategic marketeer with over 15 years of experience. She created SPIN Ideas, a strategic marketing agency to help start-ups, scale-ups and SMEs to convert their stories into marketing strategies. She caters to a broad range of clients from tech, coaching, housing, events, and chemical industry.

She strongly adheres to the power of strategic partnerships, collaborating with others instead of competing. Her belief is that by working together we can create massive impact, and authenticity is the best way to communicate and reach your audience. She is passionate about sharing her knowledge via talks and workshops, as well as with her clients.

In 2018, Veronica joined forces with Lana Jelenjev to create BASE, a hub for scale-ups. Their mission is to bring together entrepreneurs, managers and experts who want to build relationships, grow smartly and learn best practices on how to Build, Advance, Sustain and Elevate their businesses while at the same time contributing to each other’s success.