Common SEO Mistakes
with Easy Fixes
NO Tech Knowledge Needed!
If you’re a small business entrepreneur, you’ve probably heard somewhere in the process of building your business the importance of increasing your website’s organic traffic with SEO. Some entrepreneurs may want to resist a digital approach as it can feel like a large task to implement with a lot of moving parts and pieces. But if you look at the base definition of Search Engine Optimization, it may give a clue about the empowering, and authentic, results this strategy can set in motion. SEO is the process of using your own content to enhance the visibility of your website in order to drive higher quality web traffic to your page through organic search results on search engines like Google.
SEO is really about elevating your content to help you become more visible to the audience you are truly trying to reach. Let’s take a look at a few common mistakes you can easily avoid that will help set you up for success as you start outlining the first steps of your SEO path.
1) Avoid Mixing Multiple Content Topics All Together on One Page
An ample amount of content is the end goal in SEO, but a common mistake many make when first attempting to implement a Search Engine Optimization approach is thinking only about quantity of content, and not also quality of content. Each page on your website should have a clear goal and a clear theme, as well as one main keyword. For each page created, there should be one target keyword and this keyword should be developed and used all over the page.
For example, SEO SEO…SEO.
But really, your target keyword on each page should be very evident in the content that is created and should not be mixed up with several other keywords that you would like to develop on other pages.
For every page created you should know what your one true love, or one true keyword is, ‘til death do you part, 4-ever & ever, “I do”.
A real world example would be if you provide a service to businesses as well as individuals, for instance a career coach who provides a coaching service to HR Departments as well as direct coaching to solo clients. These are two completely different services with separate sets of keywords, and they should each have their own pages where they are clearly identified.
2) With SEO, Your Keyword Focus Should be Understability
Clients often want to sound like they’re revolutionizing their industry, and consequently, sometimes succumb to the urge of attempting to create a new and often, elaborate, vocabulary that defines their service or product.
The result is a poor choice of words that is sometimes so original that no one else knows, or rarely uses, for your product or service. This common mistake will damage the entire SEO content strategy; and could even leave your audience proverbially scratching their heads in confusion over what you do or what your service is when looking at your website.
Remember the purpose of Search Engine Optimization is to improve your visibility on Google and reach your target audience by creating content that is identifiable to users who are typing directly what they want. While there are plenty of other ways to show how your service or product is innovative, using inaccessible keywords to explain your product is not the way to achieve the desired result.
Part of your SEO strategy will be not only about creating quality content, but also identifying clear and concise keywords that will reach your consumers.
3) Choose SEO > More Technical UX
Many startups are falling into the UX trap, their desire to look sleek and *try* to be user-centric are over the top, and ironically, leaves them oblivious to the very first step in a true user-centric strategy – which is to be visible in order to meet your users! While there can be benefits to UX for some websites, it should not be prioritized over SEO by default.
When you originally launch your website, when your brand is new and you are hoping to build a client base, and when you don’t heavily communicate in channels other than Google and organically, Search Engine Optimization is always going to be one of the most powerful tools to build your credibility and visibility. It’s a way for you to create free and organic advertising for yourself.
The most common issue with UX is that it is not SEO friendly. While it may look cool, if it prevents you from being visible on a Google search, who cares what your website looks like? No one. Because no one will see it.
I regularly work on projects with thirty products or reference maximum. With this type of volume, it’s no big deal if you don’t have a search engine to browse your own content. Apply a solid SEO approach and then help users find your content by segmenting well your offer and designing the user journey smartly. The relevant content will be super easy to find once the user is on your website, but most importantly, the content will be able to be found when the user is searching on Google and doesn’t know the existence of your brand yet.
Search Engine Optimization is a dynamic tool because it provides you the opportunity to connect with users who are actively looking for a solution in the moment. Though SEO is a digital solution to enhance visibility, what I think is a fantastic aspect of an SEO approach is that ultimately it is about YOUR content and YOUR keywords that identify your service or product. The core of SEO is truly amplifying your digital voice to talk more about what you do and how you do it. By steering clear of some of the common mistakes made when starting an SEO implementation, we can really see how an SEO methodology will amplify your content and strengthen your connections with more qualified users from Google searches.
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Juliette Frank de Cuzey
SEO, Online Marketing
Juliette knows how to get your business to the top of the Google results page without the need to spend on advertisement. She can also help you with any other online marketing campaign.